If you’re looking to sell clothing on Shopify, ensuring you pick the right theme for your store is essential.
Your Shopify theme is a template that determines the way that your online store looks and feels, think of it as the same as the decor of a real-life store.
Different themes offer different styles and layouts, with various colors and fonts that
help create the overall ‘feel’ of your store and customer experience.
Whether you're going for a modern and minimalist aesthetic or bold and colorful, there’s a theme out there for every store.
In this article, we’ll be exploring the best Shopify themes for clothing.
But first up, what makes a good theme for an e-commerce clothing store?
Things to consider when choosing a theme
The fashion world can be superficial
Sadly, in this industry, looks matter, so how well-presented your website is will influence how many sales you make.
A lot of the themes on our list are on there for a reason - either because they offer a certain aesthetic, are simple to navigate, or have certain features that will help with conversion marketing.
Get the customer to the checkout quickly
Not only is your Shopify theme about portraying your store’s style and personality, but it should make your customer’s shopping experience a positive one.
Themes need to be easy to navigate, with menus displayed clearly, and of course - you want to aim to get your customer through the checkout process smoothly and quickly.
That’s why minimalist styles are popular with fashion websites.
Ensure it’s mobile-friendly
One thing that is really important for online sellers today is that their theme is transferable to smartphones and tablets.
By this we mean that it won’t end up in a strange format on mobile devices and that shoppers can easily find what they’re looking for on a small screen, as well as on a regular one.
More and more of us now shop directly from our phones, so this is an important feature if you want to ensure your store is as accessible as possible.
Social media support
It’s important to ensure your Shopify theme accommodates your social media profiles, as often the biggest and best fashion brands will have a large following on sites such as Instagram or Facebook.
Social media is not only perfect for marketing but is also a great platform to sell your products through.
OUR TOP PICK
Ella is the #1 best-selling Shopify theme of all time, and it’s easy to see why.
Ella claims to skyrocket sales by putting your products in the spotlight with its stylish banner and product blocks.
It offers plenty of customization too, with 17+ Homepage layouts, 7+ stunning shopping pages, 9+ product pages, and multiple headers and footers to choose from.
It also provides an optimized layout for mobile visitors and offers many powerful theme settings such as the ‘mega menu’ for large stores and the AJAX layered navigation to ensure your customers can quickly get to the products they’re looking for.
The Ella theme also comes with several demos, and many of these are tailored towards the fashion industry.
It offers RTL language support for getting your site translated and ready for global commerce, as well as automatic currency conversion based on GEO location.
There is a range of features to enhance sales, such as ‘quick shop’ and ‘quick edit cart’ buttons, ‘frequently bought together’, upsell bundle with discount, ‘hot stock’ options, and much much more.
- Homepage banner draws attention to your products
- Plenty of customization options
- RTL language support
- Megamenu and layered menu options
- Currency conversion
- Quick shop/edit cart options
- Upsell/’frequently bought together’ options
Belle is Oberlo-compatible, so you can import hundreds of products into your Shopify store in minutes. It’s also GDPR ready and has 16+ high-quality demos to help you launch your store.
Belle has a range of features to help you boost sales, including an ‘amount saved’ label, a product inquiry pop-up, and product pre-order options.
Belle also stars the long-awaited ‘lightbox’ gallery feature, for a stunning full-screen gallery to fully showcase your products in large-scale detail.
This theme also has endless customization options - you can fine-tune the smallest details and can even choose from 50+ color options, giving you full control over your website’s look.
Belle has been designed to be super responsive, and has been optimized to perform quickly - and look great - on both regular and small screens.
It also comes with a powerful megamenu with 5 awesome styles to choose from, along with advanced swatches for your products and unlimited filters so your customers can add as many filters as they want and find what they’re looking for as quickly as possible.
- Oberlo-compatible for quick product import
- GDPR ready
- Lightbox gallery feature for full-screen gallery
- 50+ color options
- 5 different megamenus
- Unlimited filters on products
Fastor has been one of the top-selling Shopify fashion themes for the last four years and has nearly 10,000 users.
The best thing about this theme is that it will drastically speed up your website-building process and requires no coding knowledge.
Instead, use simple banners to create your content in a few clicks - ideal if you’re completely new to Shopify.
Fastor is mobile optimized, offering perfect scaling, a mobile toolbar, and a fixed ‘buy’ bar for those browsing on smaller screens.
It also features a myriad of other features to enhance your online store, including a cart reminder, a countdown cart timer, Google translate tool, EU cookie law bar, web booster, and age verification window, all of which help professionalize your store and increase sales.
It also has a Facebook chat option to help you provide customer service to potential buyers, and a real-time behavior tracker so you can view and improve your analytics to boost sales.
- Easy to use and super quick to install
- No coding knowledge required
- Mobile optimized
- Cart reminder and timer
- Facebook chat tool
- Customer behavior tracker
Avone is perfect for clothing stores on Shopify. It’s contemporary and minimalistic in looks and is not only easy for shoppers to navigate, but it’s simple for you to administer too.
That said, there’s also plenty of scope for you to get creative. Avone
features over 1000 theme options, making it the number-one most customizable theme on the market.
Avone was designed with speed at its core, allowing potential customers to browse and buy with efficiency.
It presents text, graphics, photos, buttons, and widgets in blocks in order to give a clean, professional look.
It also allows you to add testimonials from satisfied buyers, which will help encourage new visitors towards the checkout.
It also has social media integration and full support of MailChimp, meaning it’ll cover all of your marketing needs.
- A clean, contemporary look
- Over 1000 theme options
- Quick and easy to use
- Social media integration
- Option to add testimonials
Shella has a speed score of ‘89’ based on Google Analytics, so it’s faster than similar Shopify stores, and touts itself as the fastest theme available!
Shella also offers a range of features to get your customers to the checkout quickly, such as a ‘countdown timer’, ‘number left in stock’, ‘free shipping progress bar’, and much more.
This theme has a sleek, contemporary design and features an infinite scroll on your collection pages.
You can also make product listings look clean and less cluttered by hiding their options, which is another great feature.
It’s easily customizable and comes will plenty of choice, including over 99 predesigned pages and a variety of skins that are ready to use.
It also comes equipped with handy features such as mega menus, product filters, product swatches, quick views, and more, to ensure your store is responsive and easy to navigate and also accommodates multiple currencies at checkout.
- Super quick and responsive
- Boosts sales through features such as the free shipping progress bar
- 99+ predesigned pages and a variety of skins to choose from
- Multiple currencies at checkout page
- Comes with video tutorials and support
- Mobile device compatibility
Wokiee is a powerful design tool that goes above and beyond regular Shopify themes.
It provides super-fast, mobile-friendly websites which provide an amazing user experience.
You can gain full control over your entire website through your own Content Management System that allows you to easily change the navigation, site content, images, products, collections and so much more.
With more than 99 content blocks, you have maximum control and flexibility over your layout, and with over 86 homepage layouts you can design your website to fit your store’s aesthetic and personality.
There’s also an endless choice of ‘skins’ to choose from, with 1 new one added weekly, meaning you can customize Wokiee to your liking and never get bored of the options.
The Wookie theme also comes with an impressive and easy to navigate megamenu, the ability to display your Instagram feed, a custom wishlist, sale notifications, and much, much more.
- Super-fast and responsive
- ‘Content management system’ for easy customization
- An endless range of blocks, layouts, and skins
- Integratable Instagram theme
- Custom wish-list
Gecko is sleek and modern and available at a reasonable price point.
The minimalist layout and grid galleries place the focus on photography and your products, and there’s plenty of customization options in terms of layout and themes.
You can also use Gecko to sell products through your Instagram, and you can further encourage sales with features such as the one-click checkout and upsell countdown which generates more conversions.
You can also incorporate trust seals below your product information to increase the professionalism of your site and name.
With Gecko, you also get a mega menu and globe store locator, plus the product instant search improves UX.
Gecko is perfect if you use arty photography to sell your products, as you’ll also be able to make use of the ‘pin maker’ plugin which allows you to create a ‘look book’ to showcase your store’s most popular products.
- Affordable price-point
- Sleek, modern layout with a focus on photography
- One-click checkout and upsell countdown
- Trust seals
- Automatic search
- Pin maker plugin and Instagram store
Yanka is fast and easy to use, and requires no coding skills to set up your store, while still allowing you full control over your website.
Yanka offers plenty of scope for customization and creativity, with over 18 homepage layouts to choose from, over 10 skins, 9 listing styles and product page styles, and multiple header styles.
Yanka offers fast product configuration so you needn’t purchase a meta field app, as well as an advanced mega menu which is ideal for big stores.
It also offers extensive product information such as color, size, and material swatches, as well as numerous product filters to ensure your customers get the most out of their shopping experience.
Yanka also offers other features to boost conversions, including ‘wishlist’ and ‘compare’ features, a quick-view pop-up, and newsletter and customizable pop-ups. It also comes with a lookbook module and is mobile-optimized.
- Easy to use and customize
- Extensive choice of homepages, layouts, skins, and more
- Fast product configuration
- Advanced megamenu
- Quick-view pop-up and other customizable pop-ups
Best Shopify Themes For Clothing Buyer’s Guide
UX stands for ‘User Experience,’ and this basically refers to how a user interacts with your website, including their perceptions of its utility and ease of use.
Of course, everybody is different, but there are a few ways in which we can ensure most people are fulfilled by their online shopping experience.
These include features such as the speed of the website, how easy it is to navigate (ie. are the menus clear, can shoppers add filters to find what they’re looking for?), and how the website is presented - which is why it’s important to keep your site looking clean and free of clutter.
If you’re new to e-commerce, you may have heard the term ‘conversions’ and the desire to increase these.
Conversion marketing refers to the intention of increasing site visitors who are also paying customers.
There are many ways to do this, but Shopify themes for clothing pay particular attention to features such as ‘quick buy’ or ‘quick view’ buttons, upsell countdowns, and free delivery trackers.
These all help place subtle pressure on the customer to purchase their item before it’s out of stock and aims to get them to the checkout page quickly.
However, they also help enhance the customer’s shopping experience and make the website easier to navigate.
You should think of your Shopify theme as the foundation of your store, and it’s then up to you to customize it with widgets, different layouts, and your chosen color schemes.
This gives you the opportunity to make your mark and showcase your brand’s personality.
Most themes will come with multiple layouts, headers and footers, and skins to choose from, and the more options to fine-tune these, the better.
Ease of use
Not only should your website be easy for your customers to use, but it needs to be easy for you to build as well. If you’re new to Shopify or web design, the simpler the better.
Look for a theme that requires no coding knowledge and minimal (if any) additional apps.
As we said earlier, ensuring your site looks good on a small screen is super important considering more of us now use our phones and tablets for shopping.
It’s also handy if you can integrate your social media pages into your website - or even better, sell your products through Instagram.
Frequently Asked Questions
What should I look for in a Shopify theme?
The most important features to look out for when choosing a Shopify theme are:
- Customizable content sections on the home page.
- A mobile-friendly design.
- Search engine optimization.
- Social media icons and integration options.
- Drop-down navigation support.
- Built-in styles and color palettes.
- Free theme updates.
- Easy check-out and functionality.
Can I change Shopify themes?
Yes, Shopify offers several different ways of managing your theme. In your Shopify settings, you can change which theme is live on your online store, make a backup copy of a theme that you want to customize, download new themes, remove an unused theme, and update an older theme.
How to do this is all available in the ‘help center’ on Shopify’s website.
Should I pay for a Shopify theme?
When you’re starting an online business you’re trying to save money in every way possible, which is why it’s understandable if you want to try a free Shopify theme at first.
However, while these are fine for newbies, there’s only so far these free themes will take you.
Investing in a premium theme will be worth it in the long run, as these are optimized to help improve UX and increase conversions.
The great thing is that there’s plenty of Shopify themes to choose from, and these can cost nothing at all to hundreds of dollars, so hopefully, you’ll find a theme to suit your budget.