The beauty of Shopify is that you can create fleshed-out, professional-grade e-commerce stores without knowing a darn thing about code. This means that you can treat your customers to a fully personalized and immersive online shopping experience.
However, your store isn’t built automatically. Granted, you don’t have to understand HTML to make changes, but you will have to manually add pages to your store in order to create the consumer experience you have in mind for your customers.
Creating whole new store pages may seem like a daunting task, but I’m happy to report that it’s actually a really intuitive and accessible process. Just follow these simple steps:
- Log in to your Shopify merchant account. This will open the admin page.
- To the left of the screen, you’ll see the Shopify taskbar. Halfway down the bar should be the heading “Online Store”. Click it.
- A drop-down menu including a “Pages” option will appear. Select it, and the Pages menu will open up onscreen, showing you the pages you have already created.
- At the top right of the screen, there will be a gray oblong button that says “Add page”. You can’t miss it. Give it a click.
Now you’re in the page creation menu. Here you have all the tools you need to develop your new page. You’ll start with the page title, e.g. “Returns”, or “About Us”.
Now you can use Shopify’s fantastic text editor to compose the content of the page. It allows you to format the text in a certain way; change font size and color; add links, tables, images, videos...you name it.
If you're pretty tech-savvy, you can also access the HTML code of the page to do some fine-tuning under the hood, so to speak. If you’re not familiar with this technical side of web design, it’s not a problem. You can just pick out a template from the drop-down menu on the right-hand side of the page.
Just above the template section, you’ll see a visibility section that allows you to launch your page whilst keeping it hidden from your customers.
You can also use this section to select a launch date and time, so it will automatically activate as and when you need it to — you won’t have to lift a finger.
Once you’ve finished planning out your new page, you can hit the gray “Save” icon in the bottom-right of the screen, but before you do that, I highly recommend scrolling down the page and working on some SEO.
SEO stands for Search Engine Optimization, which, simply put, is the process of making your website more visible to search engines.
The idea is that you’ll use high-relevance keywords that a search engine will latch on to, increasing the chances that your website will pop up when someone searches those keywords or words in a similar vein.
Your job is, via guessing or research, to figure out what your prospective customers might be typing in their search bar when they’re looking for products similar to yours.
For instance, someone might type into Google…“black maxi dress in medium in Canada”. The keywords here are black, maxi, dress, and Canada.
If you were selling such an item or something along those lines, having those words within the title and contents of your page will increase the chances that your store will show up higher up on the search results.
People rarely ever travel beyond the first or second page of search engine results, so getting your page to rank is essential to the success of your store.
Once you’ve threaded all these magic keywords through your new webpage, you can return to the top of the “Pages” menu and look for the “Preview” button.
It will be underneath the bold title of your page, next to a little eye illustration. If everything looks good on the preview, return to the “Pages” menu, click “Save” in the bottom right-hand corner, and you’re done.
Now you can kick back, relax, and enjoy a few moments of feeling like an accomplished tech genius/wizard.
How Do I Duplicate a Page in Shopify?
Sometimes, you’ll need to make multiple versions of the same page in Shopify with slightly altered details, and instead of writing the content and SEO out all over again, you can simply duplicate the page.
This couldn’t be easier. At the top, next to the “Preview” option, there is a “Duplicate” button, hit that, and you should be done.
However, if you’re trying to duplicate a template in Shopify, we’re going to have to roll our sleeves up and dig deep into the code of the theme. It goes a little something like this:
- Select “Online Store”, then “Themes”
- Select the theme template you wish to duplicate.
- Click the “Actions” drop-down menu, then “Edit Code”.
- Click the “Templates” drop-down menu from the taskbar on the left-hand side.
- Select “Add New Template”.
- Choose “Page” from the drop-down menu, give it a unique name, then click “Create Template”.
- Next, you need to pick out a custom template code from the drop-down menu to the left. Once selected, you can access it via the top menu bar.
- Copy the code from the custom template, and use it to replace the code in the original template.
- Now you can replace the blue segment of the custom code with the unique name you gave to the template you first created.
- Copy the unique name, then click “Save” in the top right-hand corner of the screen.
- Back to the toolbar on the left, select “Sections”.
- Then click “Add New Section”.
- Paste the unique name of your template into the section name field.
- Click “Create Section”.
- Just as you did with the template code, you need to replace the section code with custom code.
- Pick out the section you want from the drop-down menu on the left, access it via the top menu bar, copy the code, then return to the original section code and replace it with the custom code.
- Click “Save”.
Now, as if by magic, your template should be duplicated, and you can give yourself a pat on the back for successfully using code to customize your store — hurray!