When creating your Woocommerce store, it is important to choose pages that display the qualities of your products and appeal to your customers. The ability to customize your product pages allows you to establish an aesthetic that is reflected throughout your store.
There are several benefits associated with the customization of Woocommerce product pages. Pages that stand out tend to generate more traffic and customized product pages also allow customers to enjoy a more unique shopping experience.
This is ultimately going to result in increased sales.
You do not require lots of experience to customize your product pages as there are many resources available that can be used to make the task much easier. Below, we have compiled a guide with our tips for customizing your Woocommerce product pages.
Choose a website builder
Before you can begin customizing your website, you will need to select a website builder. There are many options available, although the Woobuilder Blocks or the Elementor plugin provide two of the most popular options.
Both work well with Woocommerce although the aforementioned is a good introductory tool for those who are new to the platform and the latter is slightly more advanced and offers more flexibility.
Regardless of which one you choose, the plug-in will be visible when you go to create your Woocommerce product page. Each of these platforms are effective in their own ways as you have the opportunity to select a pre-built template or create your own template if you would prefer.
They will also feature elements or blocks such as ‘add to cart', ‘product title’, ‘product price’, ‘product stock’, ‘product rating’, and much more. You can then customize these elements and blocks and position them where you would like on the page.
Create your template
As mentioned above, both website builders allow you to either use a pre-built template or create your own. The type that you opt for is likely to depend on your experience in building and creating templates.
If it is not something that you are confident in doing yourself, there are many pre-built templates that you can choose from which can still be customized to suit your preference and the style of your website.
The template will provide customers with important information regarding the product.
Select a theme and colors that complement your brand
Next, you will want to select a color that matches the image of your brand. If each of the product pages is dissimilar to the overall theme of the brand they may not have an aesthetically pleasing appeal that attracts your customers. It can also make your website appear a little mismatched.
During the initial stages of creating your product pages, it is likely that they will sport a different color theme rather than perfectly match your brand.
Experimenting with the different tools provided by the website builder will allow you to alter the color of the background along with the color and style of the font.
You may find it helpful to choose a theme and template that suits multiple different product pages as this will save you from having to create an individual page for each product.
Add widgets to your product page
Your product pages will consist of several widgets. Using your chosen website builder you are in control of adding and customizing the necessary widgets ensuring that they are laid out as you would like and according to the design and feel of your website.
The following widgets will be added to your product page:
The product title, the menu cart, Woocommerce breadcrumbs, the product price, the product rating, an image of the product and how many products you currently have in stock, a brief description, an add to cart option, metadata, a product tab which includes a product description and additional information, upsell and related products.
Essentially, these widgets will provide the customers with valuable and specific information regarding the product. They should be positioned in a way that suits the aesthetic of your website but is also clear for your customers to see.
Ensure that the product pages are suitable for mobile phones and other devices
It is becoming increasingly common for customers to access websites via their mobile phones or tablets. Because of this, you must ensure that the product pages appear the same on these devices as they would on a laptop.
It is likely that your chosen website builder will allow you to preview the product page in a mobile phone or tablet format so you can get a feel as to how it is likely to look.
On many websites, you will often find a related products page that aims to direct the customer's attention to other products that the brand offers once they have finished looking at the current product.
Essentially, you will be in full control of this feature and can choose the exact products that you would like to appear on this page and the images which represent them. Alternatively, you may choose not to include this feature on your product page.
Review and publish the completed product page
When you are happy with the final product page it is worth reviewing it to check that there isn’t anything missing and it suits your website's needs.
Once you are satisfied, you can then publish it. Upon doing so, you will then be presented with some conditions to determine where the page can appear.
You may wish to add additional features to your product page which will enhance the overall appeal whilst helping to increase sales. Adding high-quality, clear images and videos will provide potential customers with a realistic visualization of the product.
If you offer your products in a variety of colors, it is worth adding pictures that showcase this. Another option is to add a ‘filter’ and ‘sort’ section. The ability to filter the products will organize them in the way that the customers want to see them.
The ‘sorting’ section will make the shopping experience more intuitive and personal for the customer as they can select the exact style, size, and price that they are willing to pay.