How To Change Shopify Store Name

If you’ve found yourself here, you want to change your Shopify store name but you’re unsure of how to do it. You’ll learn how to do that and more by reading this short guide.

First, we’ve explained what a Shopify store name is and why it’s important, including example situations where you may want to change the current store name.

Once you understand why Shopify store names are important and why you should change them, we then explain how to change them. We’ve done this step-by-step, so you should find it easy to follow no matter what device or OS you’re using Shopify with.

How To Change Shopify Store Name

Your Shopify Store Name

When you first sign up to Shopify and create a store, you’re asked to choose a name for it. That’s to be expected with any e-commerce venture but, with Shopify, your choice of name is used to create your subdomain.

It should look like this: ‘’ This subdomain is for internal purposes, where you manage your online store. It does say my Shopify, after all. 

After acquiring your subdomain, this URL will also be public-facing. This means that your potential customers will also see the domain.

This isn’t recommended by many marketers and e-commerce experts because it doesn’t stand out. To build credibility and trust, it’s better to have an outward-facing brand that people can remember and identify with.

There are ways to change this domain and how it appears but, if you don’t, then you won’t be able to change it to reflect your store’s new name. If you get a custom domain, you can freely change the Shopify store name without it affecting your domain.

Why Your Store Name is Important

Your store name is quite literally your brand, so having the right name is key to fostering an audience who will engage with your store and buy products.

The name serves the practical function of distinguishing your store from competitors but, if used effectively, it can be part of your branding and marketing outreach.

This is often done by tying a strong emotional or sensory connection to the store name. Emotive language is proven to be a hit with readers and we have very strong connections in our brains to the five senses, so these naming conventions stick around longer in people’s heads.

Put some effort into naming your store if you haven’t already got one in mind. If you haven’t got a name yet, we’d advise you to keep away from the following:

Hard to pronounce or unclear names

Given how important the name of your store is, you want it to be understood by all who come across it. This means the name should be easily pronounceable for most people.

If spelling isn’t your strong suit, it should also be properly spelled, but using simpler and more understandable words minimizes the chances you’ll make a spelling error anyway.

People won’t remember a store they can barely pronounce, so try not to harm your brand recognition by sticking with a name that isn’t suitable.

If you’re active in the international market, you’ll want to be very careful with the naming and branding of your store.

Though rare, some words in your language may have negative connotations in other languages or the translation of the name will miss the mark in overseas markets.

Any logos you have designed should be easy to read too. Keep things horizontal and use clear, block text if there’s a lot of lettering as part of the logo.

Having a similar name to competitors

Just like how you want your name to be clear and understandable for most customers, you also want to be distinct from your competitors.

When operating in smaller market niches, there’s every chance that stores will have a shared pool of words or phrases that get used when thinking up a name.

While there may be ways to further differentiate your store, it’s best to nip this problem in the bud by thinking of a name that’s far from the names of your competitors.

Losing customers to a competitor is bad but losing customers because they’ve unwittingly stumbled to your competitor, where they’d otherwise buy from you, is much worse.

Following short-term trends

Trends can be extremely profitable if you catch them in time, everybody knows that. What isn’t so profitable is catching a trend that’s already on its way out.

What’s more, trends that are already developed often have associations tied to them that won’t be there in a year or two time. As a trend begins, it’ll be tied to stereotypical and cultural audiences before either becoming mainstreamed or dying out.

Whichever way the trend goes, you’ll find that these trends will shift away from your target audiences as you try to follow them. If you try to follow a trend, get in early and do your due diligence to find out if that trend will endure the next few trading years.

Changing Your Shopify Store Name

Now that we have an idea of why you may want to change your Shopify name, let’s get into how you do it.

Upon creating a store, your store name is part of the domain. For example, ‘’.

You change the name via the following steps:

  1. Log into your Shopify as the admin.
  2. Find Settings, usually at the bottom left of your screen.
  3. In Settings, find General.
  4. There you can find Store details and Store name, where you can type the new name into the bar.
  5. Once satisfied, click Save to make sure the name sticks.

With that, you’ve officially changed the name of your Shopify store. Congratulations on the rebranding! You should be able to see the new name from your Shopify dashboard and, if another rebranding is ever in order, you can repeat the process to get a different name.

If the name complies with the above advice, we’re sure it’ll benefit the store and your store’s brand online.