Woocommerce is a free e-commerce WordPress plugin. Its purpose is to transform your WordPress website into a functioning online store.
This platform allows its users to manage several aspects of their store and is suitable for the sale of both physical and digital goods and services. To set up an online store using this plugin you will require a domain, a WordPress host account, and an SSL certification.
As Woocommerce and WordPress are open source and free, you may be wondering what costs are associated with the use of this platform. There are in fact, many additional expenses that come as part of running an online store.
Below, we have identified the amount that you should expect to pay if you are planning on using Woocommerce.
Woocommerce is one of the most popular eCommerce websites available. It is free, however, it is a plugin which means that it is intended to be added to an existing program which in this case is WordPress.
Just like Woocommerce, WordPress is also free. Despite this, you will incur additional costs throughout the process to run a successful online business.
Using Woocommerce can cost as much or as little as you would like because you have control in regards to customization and the money that you put towards each step.
To create and maintain a successful business you will need to attain a certain standard of quality that will encourage your customers to return, so on occasions, you may need to spend a little more.
First, you need to choose a host provider to run your store. Your chosen host must allow you to install both WordPress and the Woocommerce plugin.
Selecting a hosting service is a necessity, otherwise, customers won't be able to visit your site and use your service or purchase your products. The price that you pay depends on the package that you require.
The features offered will differ between packages. You will often find that many host services have introductory offers so it is likely that you will find an affordable option. Although many inexpensive providers are likely to suffice, it is worth checking to see whether they offer an opportunity to upgrade your plan as your business develops.
Some viable hosting sites include Siteground, Bluehost, WP Engine, and more. The price can fluctuate starting from as little as $2.95 a month to as much as $100 a month. Typically, an average inexpensive host provider charges approximately $6.95 a month.
To establish an online store with a professional appeal, you will need to select a professional domain. This is likely to be .co.uk, .com or .net.
Many hosting companies allow you to register a domain name for free as part of a package. Following the first year, you should expect to be charged the standard cost to renew it.
Some hosts may not offer this service or you may prefer to use a separate domain company. Although the price can vary depending on the domain and the provider, you will likely pay between $12 to $15 a year.
The quality of your theme is important and Woocommerce is compatible with a variety.
WordPress offers an expansive selection of themes that can be used in conjunction with Woocommerce, many of which are free and easy to use.
A popular option is the Storefront theme. Other companies have free themes, but you must ensure that it is compatible with Woocommerce. Although thousands of themes may be free, they don't compromise on quality as most have an impressive aesthetic.
Some users may prefer to invest a little more in their theme to ensure that their site emulates a high-quality appeal. Paid themes tend to have improved functionality and more opportunities for customization, so you can ensure that the look of your website suits your vision.
When choosing your theme you can save on costs by opting for a free version, or you can spend more on a professional theme which can cost as much as $100. Most tend to fall in the range of $30 to $50.
The cost of running the website
It will cost money to run the website. Impressively, this platform comes with many free features such as the ability to customize your store, the ability to separate your products into different categories so that they are easier for your customers to locate, and much more.
Your website will also require several extensions, some of which are free and some which aren’t. Extensions and plug-ins are pretty similar as they enhance the functionality of your website. They are a necessary addition that will allow you to accept customer payments.
There are many free options available, but for advanced features, you will need to invest in upgraded options that will allow you to send invoices, etc.
The total running costs of your website depend on many factors, such as the number of plug-ins and extensions you have. Whilst there are many free options available, others can cost up to $300. The average cost tends to fall in the $30 to $90 price range.
The cost of developing the website
If you are running a smaller business, this cost may not be of concern to you, however, as the business grows you may benefit from the help of a developer.
A developer will be responsible for dealing with and rectifying any technical issues to ensure that your website runs smoothly. Their knowledge can also be applied to strengthening the website's design and performance.
The cost of this service can vary rather significantly. Some will charge an hourly rate, whilst others will charge according to the scale of the project. These fees typically start at around $1000.
As you can see you will need to pay many expenses when setting up your website.
Aside from the factors mentioned, there are also costs associated with security and customer service support.
It is possible to reduce your costs by opting for more basic options which will still produce high-quality results, however, some may wish to invest more to create an advanced site.