If you have a talent, or a skill, or can create something, you can probably turn it into a profitable business. You could even try growing it into a full business and completely make a living off of it!
Or maybe you have a lot of jewelry that you no longer use, in which case you could try to sell it, and make some extra money along the way!
Whether you’re making the jewelry yourself or selling it second-hand, there are many different factors to consider, and many things to arrange, so that you can ensure you’re able to make some money off of it.
Simply selling jewelry that you have around the house will be a lot easier, as you just need to find the right platform to do so.
But we’ll run you through a few of the basics for when you’re making your own, as that is what can potentially become a proper way of making money!
Designing and making jewelry:
If you’re selling your jewelry second-hand, this step can be completely replaced by “finding your jewelry”. Basically, collect the items you’re wanting to sell.
But if you’re making your own, these are a few of the basic initial steps you need to take:
- Come up with unique designs:
This is an obvious step, but jewelry can be a highly competitive market, and being different can make all the difference. You want your designs to be as unique as possible!
- Beware of where you take inspiration from!
When creating your designs, you should take extra care that they don’t accidentally look too similar to another brand’s designs. Copyright is a serious infringement, and you could get in a lot of trouble if you ever copy someone else’s pieces.
But it’s also very easy to do so accidentally, without meaning too. So to avoid any future issues, scout the market first!
- Making the jewelry:
If you want to make money selling jewelry, then you have to make the jewelry! You should aim to create the pieces as best as you can so that they are professional and high-quality.
But keep in mind that you should minimize the cost of creation as much as possible so that you have more of a margin when it comes to making a profit.
Planning the business and setting prices:
If you’re selling second-hand jewelry, setting the price can be tricky. You can’t sell them at their original price, because they’re second-hand instead of new, but you also don’t want to sell them for too cheap! The better condition they are in, the higher you can set the price.
It’s a good idea to scout second-hand platforms, to see what other people’s prices are, and what people are willing to pay.
But back to making your own jewelry and starting an actual business. Here are the next few steps you need to take:
- Come up with a brand and business name:
Your brand and business name are going to be vital. Along with the logo or symbol you choose to use. They will be the face of your jewelry, and should accurately represent the style of your pieces, and what they stand for.
Not to mention that the name should be easy to remember, catchy, and appealing to possible customers.
- What is going to make your jewelry business stand out?
Having pretty jewelry isn’t always enough. If you want to earn a consistent flow of customers, your business needs to stand out as much as possible. Do you use a specific method of jewelry creation? Do you stand for a specific cause? What makes you different from others?
- Setting prices:
As you plan and create your business, you need to set the prices for your jewelry items, and this can be quite a challenge.
The price you set should be fair to the amount of effort and time you have put in, and it should cover all of the expense of creating the pieces so that you’re left with a profit.
But the prices also need to be appealing enough for customers, especially when you’re first starting out and you still don’t have a strong base of clientele.
Marketing and where to sell the jewelry
Selling second-hand jewelry is pretty easy, as there are plenty of platforms you can use. eBay, Facebook Market, Amazon, and Etsy are a few of the most popularly used. But there are also platforms more marketed towards second-hand items.
If you’re aiming for the actual business, and for consistently selling jewelry of your own creation, then marketing and platforms are incredibly important. These are a few of the steps you should take:
- Spreading the word about your jewelry:
To sell your jewelry and make money, you need clients. So one of the first steps is spreading the word. Tell your friends and family, and have them tell their friends and family, and so on.
Use social media and advertise that you’re starting this new business. Maybe run some incentives, like a discount for the first few clients and followers!
- Where to sell your jewelry:
One of the most important parts of making money selling jewelry is the platform you choose to use to sell the jewelry and grow your clientele. Research and compare different platforms, and the rules and regulations they have.
Will they take a percentage of your sales? Will your items be protected? Etsy is usually one of the most popular for selling hand-crafted items of high quality!
- Product descriptions and photos:
Good product photos and descriptions can make all the difference when it comes to successfully selling your jewelry. Presentation is key!
- Get customer reviews and build a reputation!
People are more likely to buy your jewelry if they see other people buying and liking your jewelry. Especially when you’re starting out, you need to build a strong base of positive reviews and satisfaction ratings, so that your business becomes a reliable one to buy from.