You can find an amazing range of products on Aliexpress, from jewelry to sports equipment, consumer electronics to motorcycles.
But it’s no secret that navigating the website is not as easy as many would like. It can be difficult to find any branded goods on the site.
We are always seeing others finding great discounted branded goods on Aliexpress, so why can’t we? The good news is that you can - you just need to know where to look.
Today we’re going to teach you how to find brands on Aliexpress such as Nike, Adidas, Calvin Klein, Tommy Hilfiger, Balenciaga, and Gucci.

What is Aliexpress?
Aliexpress is a popular e-commerce site that you can purchase items for much cheaper than the market average. You can find similar products that are on Amazon with incredibly discounted prices. Aliexpress is owned by a Chinese multinational business called Alibaba.
Using Aliexpress could not be easier. All you need to do is sign up for free and get to browsing! You can either buy products right away or add them to your cart and buy multiple things at once.
There have been some concerns about the safety of Aliexpress, although it is now considered generally safe to use. If your product arrives late, damaged, or not at all, you can get a refund from Aliexpress.
However, there are a lot of electronics sold on Aliexpress that are much cheaper than the average asking price. When something sounds too good to be true, it often is. Aliexpress does feature some fake items such as electronics and designer goods.
How to find brands on Aliexpress
Unfortunately, there is not an easy and quick way to filter all of the products between designer brands and lesser known brands. Instead, you’ll need to use hidden links to find the brands that you love.
Below we have listed the most popular brands that you might be looking for on Aliexpress, along with the keywords to search for to find them.
Adidas | Adidas, Adey, Adi, Addas, Adids, Shampooers |
Air Jordans | Air Jordan, Nike |
American Eagle | American Eagle, AE |
Armani | Armaniingly, AR, AR watch |
ASICs | ASICs, Asks |
Balenciaga | Enciaga, Veevan |
Bershka | BSK |
Billabong | Billabong |
Burberry | Burbry, Bur, Berry |
Calvin Klein | C K, ck |
Camel | Camete, Camel |
Cartier | C Luxury Watch |
Christian Louboutin | Christian Shoes, CL Shoes |
Diesel | Die, Dies, Diezel, DSL |
Dior | Diorissimo, DI*R |
Disney | Cabeza de Raton |
Dr. Martens | Dr Boots, Dr Marteens, Marten Boots, Punk Boots, Dr Martin, Dr Marshern |
Emporio Armani | A X, E A, AR, AOR, Armaniingly |
Free People | Free People Women, Hippie Boho |
GAP | G A P, G * P, GP |
Gucci | GG, GG Men, GG Women, GG Bag, GG Shoes, GG Belt, GG Sunglasses |
Guess | Â Guess, GS |
Hackett | Hacket |
Hollister | H C O, Hollistes, Hollistants, Hollistic |
H&M | H*M |
Hugo Boss | HB, Hugos y boss, Hugo Jefe, Hugo Boss |
Jeffrey Campbell | Jeffrey Shoes, Campbell Shoes |
Kenzo | Kenz, Kenzoe, Ken Paris, Jungle Paris |
Kipling | Kipling, Kip. Kappling, Kiple |
Lacoste | Crocodile, Croc |
Levis | Lev, Levs |
Louboutin | Red Bottom Shoes, LoUBoRTIN |
Louis Vuitton | LV, Louis Bag, L*, L V * |
MAC Cosmetics | Mc |
Mango | Mng |
Marc Jacobs | MJ |
Michael Kors | MK, Kors, Michaeled |
Mont Blanc | Mont, Mont Black |
Moschino | McDonalds, Moschi, Milan Bolsa, Moshino |
Mulberry | Mulb Bag, Berry Bags, Mulbe Leather Bag |
New Balance | N Shoes |
Nike | NK, Nikelis |
The North Face | NF, La Cara Norte |
Oakley | Okly, O Sunglasses |
Pandora | Pandora Charms, 925 Sterling Silver |
QuikSilver | Quick Silver, QS |
Prada | Pra, Prad, Prd |
Puma | P-U-M-A, Pu Ma |
Ralph Lauren | Gran Caballo, Polo |
Ray Ban | RB, G Ray |
Reebok | Reebok Shoes |
Rolex | Role, Roleingly |
Skechers | Skechers Shoes |
Tiffany & Co | Tif, Tiff, Tiffany, Tiffani |
Timberland | Timber, Martin Boots, Botas De Madera |
Tommy Hilfiger | Tommys, Tommyingly, hilfiGerlying, Tommyed |
Ugg | Australian Boots, Snow Boots, UGG, Uggly |
Urban Decay | UD, Urban Cosmetics, UD Cosmetics |
Valentino | Val |
Vans | Vansing, Canvas Sneakers, Canvans, Vns |
Victoria's Secret | VS, Victoria, Victoria Underwear |
Yves Saint Laurent | YS_, Y S L, YSL, YS Bags Women |
Zara | Zar, ZA, Zapa, ZA** |
Why can’t you just search the brand?
You might be wondering why you have to go to all of this effort to find a brand on Aliexpress. However, once you search for one brand on the website, you will see why this is an issue.
The sellers can add tags to their product listings to make sure that it gets pushed out as far as possible on lots of different searches. So, while you might be searching for Gucci items, your search results will be flooded with fake or unbranded goods.
In fact, it’s incredibly difficult to find anything under the Gucci search that is actually relating to the brand and its products! For this reason, you should stick to the hidden links.
How to know spot counterfeit items on Aliexpress
Even when using the hidden links that we have above, you can still find some fake items underneath the search items. Luckily, there are a few ways that you can spot the counterfeit from the real before wasting your money.
Firstly, check over every detail you’re given. Images of the logos, the stitching, and the labels can be an indication whether something is real or not. If the stitching is coming loose and the logo looks not quite right, use your better judgement to determine that it’s not real.
You should also look to the customer reviews and feedback score. If the feedback is good and the reviews are high, you might have more trust in the seller that they’re offering legitimate items.
However, if the reviews are mostly bad and stating that the product is low-quality, it could be fake.
Summary
We hope that we’ve made your time on Aliexpress a little easier. Using the terms above to search on the site will make it much easier to source branded items amongst the sea of unbranded goods.
Be cautious when purchasing on Aliexpress that you’re not buying counterfeit items. Use your better judgement and do your research before committing to a purchase as not to waste money.